By Ruchi BhatiaWe have introduced a lot of premium products in our portfolio recently and going forward we will continue to do that, says Pawan Munjal, MD & CEO, Hero MotoCorp. Is the pent-up demand for two-wheelers over? Are you seeing more sustainable demand?The pent-up demand was one of the reasons why customers were coming in but we have had new customers coming in. We have customers coming in for the reason of not going into public transport, not going into cabs, sharing cabs, not doing ride sharing, wanting personal mobility for themselves. All that has added to the number of customers coming in. And going forward, we will definitely have replacement and new customers coming in and the fact that even now people want personal mobility. Hero has got into an agreement with Harley. What does this partnership mean and what kind of integration will we see in the future?The partnership of Hero and Harley is a great partnership for both Hero and Harley going forward. Hero is moving towards premiumisation. We have introduced a lot of premium products in our portfolio recently and going forward we will continue to do that. The entire partnership Hero and Harley is a big boost and a big help for Hero in that direction. Will we see Hero and Harley both developing products and can we see in future a combined product by the two entities as well for the Indian customers?When I announced the partnership in October, I did talk about distribution of Harley products by Hero and the e licensing arrangement of Harley with Hero where Hero will develop, design and manufacture products for Harley. You did refer to premiumisation of products as well. Is that really what the future is going to be, all about technological innovation as well as premiumisation of products?Hero is focussed on premiumisation of its portfolio. But that is not the only way Hero is going. The utility products will give the volumes — the Passion, the Splendor, the Glamour. We are not losing focus at all over there. We are going on pushing those products. We are going on increasing our market share in that particular segment. We have a huge focus there as well because in the premium segment, Hero has a small market share today. We want to change that and we are already changing that.
SHARE